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"Achieving the Optimal Balance Between Investment in Quality and Investment ..."
Ravi Aron, Eric K. Clemons (2001)
- Ravi Aron, Eric K. Clemons:

Achieving the Optimal Balance Between Investment in Quality and Investment in Self-Promotion for Information Products. J. Manag. Inf. Syst. 18(2): 65-88 (2001)

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