"Are Consumers More Likely to Contribute Online Reviews for Hit or Niche ..."

Chrysanthos Dellarocas, Guodong Gordon Gao, Ritu Narayan (2010)

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DOI: 10.2753/MIS0742-1222270204

access: closed

type: Journal Article

metadata version: 2024-06-06

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Chrysanthos Dellarocas, Guodong Gordon Gao, Ritu Narayan:
Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products? J. Manag. Inf. Syst. 27(2): 127-158 (2010)

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