"Generating Business Intelligence Through Social Media Analytics: Measuring ..."

Yuheng Hu et al. (2019)

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DOI: 10.1080/07421222.2019.1628908

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type: Journal Article

metadata version: 2025-01-19

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Yuheng Hu, Anbang Xu, Yili Hong, David Gal, Vibha Sinha, Rama Akkiraju:
Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content. J. Manag. Inf. Syst. 36(3): 893-930 (2019)

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