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"Vertical Differentiation and a Comparison of Online Advertising Models."

Mei Lin, Xuqing Ke, Andrew B. Whinston (2012)

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DOI: 10.2753/MIS0742-1222290106

access: closed

type: Journal Article

metadata version: 2022-06-23

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Mei Lin, Xuqing Ke, Andrew B. Whinston:
Vertical Differentiation and a Comparison of Online Advertising Models. J. Manag. Inf. Syst. 29(1): 195-236 (2012)

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