"Creating and Capturing Value with Physical-Digital Experiential Consumer ..."

Johanna Lorenz, Leona Chandra Kruse, Jan Recker (2024)

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DOI: 10.1080/07421222.2024.2376386

access: closed

type: Journal Article

metadata version: 2025-09-11

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Johanna Lorenz, Leona Chandra Kruse, Jan Recker:
Creating and Capturing Value with Physical-Digital Experiential Consumer Offerings. J. Manag. Inf. Syst. 41(3): 779-811 (2024)

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