"Differential Effects of Keyword Selection in Search Engine Advertising on ..."

Xianghua Lu, Xia Zhao (2014)

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DOI: 10.2753/MIS0742-1222300411

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type: Journal Article

metadata version: 2022-06-10

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Xianghua Lu, Xia Zhao:
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales. J. Manag. Inf. Syst. 30(4): 299-326 (2014)

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