"How Do Consumer Buzz and Traffic in Social Media Marketing Predict the ..."

Xueming Luo, Jie Jennifer Zhang (2013)

> Home

Details and statistics

DOI: 10.2753/MIS0742-1222300208

access: closed

type: Journal Article

metadata version: 2024-02-05

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/jmis/LuoZ13
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jmis/LuoZ13
Xueming Luo, Jie Jennifer Zhang:
How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm? J. Manag. Inf. Syst. 30(2): 213-238 (2013)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.