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"Connecting IT Services Operations to Services Marketing Practices."

Mitzi M. Montoya-Weiss, Anne P. Massey, Vijay Khatri (2010)

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DOI: 10.2753/MIS0742-1222260403

access: closed

type: Journal Article

metadata version: 2022-08-16

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Mitzi M. Montoya-Weiss, Anne P. Massey, Vijay Khatri:
Connecting IT Services Operations to Services Marketing Practices. J. Manag. Inf. Syst. 26(4): 65-85 (2010)

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