"Modeling the Profitability of Customer Relationships: Development and ..."

Nicolas Stuchfield, Bruce W. Weber (1992)

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DOI: 10.1080/07421222.1992.11517958

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type: Journal Article

metadata version: 2022-06-10

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Nicolas Stuchfield, Bruce W. Weber:
Modeling the Profitability of Customer Relationships: Development and Impact of Barclays de Zoete Wedd's BEATRICE. J. Manag. Inf. Syst. 9(2) (1992)

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