"Social Media and Brand Purchase: Quantifying the Effects of Exposures to ..."

Karen Xie, Young Jin Lee (2015)

> Home

Details and statistics

DOI: 10.1080/07421222.2015.1063297

access: closed

type: Journal Article

metadata version: 2025-09-15

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/jmis/XieL15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jmis/XieL15
Karen Xie, Young Jin Lee:
Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model. J. Manag. Inf. Syst. 32(2): 204-238 (2015)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.