"Enticing and Engaging Consumers via Online Product Presentations: The ..."

Cheng Yi, Zhenhui Jack Jiang, Izak Benbasat (2015)

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DOI: 10.1080/07421222.2014.1001270

access: closed

type: Journal Article

metadata version: 2022-06-10

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Cheng Yi, Zhenhui Jack Jiang, Izak Benbasat:
Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design. J. Manag. Inf. Syst. 31(4): 213-242 (2015)

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