"Developing Consumer-Based Service Brand Equity via the Internet: The Role ..."

Patrick Y. K. Chau, Candy K. Y. Ho (2008)

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DOI: 10.1080/10919390802198956

access: closed

type: Journal Article

metadata version: 2020-09-10

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Patrick Y. K. Chau, Candy K. Y. Ho:
Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability. J. Organ. Comput. Electron. Commer. 18(3): 197-223 (2008)

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