"Search Engine Advertising Adoption and Utilization: An Empirical ..."

Hamed Jafarzadeh et al. (2015)

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DOI: 10.1080/10919392.2015.1087704

access: closed

type: Journal Article

metadata version: 2020-09-10

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  - https://dblp.org/rec/journals/jocec/JafarzadehADAA15
Hamed Jafarzadeh, Aybüke Aurum, John D'Ambra, Babak Abedin, Behrang Assemi:
Search Engine Advertising Adoption and Utilization: An Empirical Investigation of Inflectional Factors. J. Organ. Comput. Electron. Commer. 25(4): 402-427 (2015)

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