"Discussing Brand Information on Social Networking Sites: Implications for ..."

Shu-pei Tsai (2013)

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DOI: 10.1080/10919392.2013.837794

access: closed

type: Journal Article

metadata version: 2020-09-10

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Shu-pei Tsai:
Discussing Brand Information on Social Networking Sites: Implications for Global Brand Marketing. J. Organ. Comput. Electron. Commer. 23(4): 372-391 (2013)

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