"Analyzing the Omni-Channel Shopper Journey Configuration of Generations Y ..."

Wei-Lun Chang, Li-Ming Chen (2021)

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DOI: 10.4018/JOEUC.293273

access: open

type: Journal Article

metadata version: 2025-11-15

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Wei-Lun Chang, Li-Ming Chen:
Analyzing the Omni-Channel Shopper Journey Configuration of Generations Y and Z. J. Organ. End User Comput. 33(6): 1-18 (2021)

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