"Search Engine Advertising Perceived Effectiveness: A Resource-Based ..."

Hamed Jafarzadeh et al. (2019)

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DOI: 10.4018/JOEUC.2019100103

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type: Journal Article

metadata version: 2025-01-19

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Hamed Jafarzadeh, Babak Abedin, Aybüke Aurum, John D'Ambra:
Search Engine Advertising Perceived Effectiveness: A Resource-Based Approach on the Role of Advertisers' Competencies. J. Organ. End User Comput. 31(4): 46-73 (2019)

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