"What Attracts Followers?: Exploring Factors Contributing to Brand Twitter ..."

Yu-Qian Zhu, Bo Hsiao (2021)

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DOI: 10.4018/JOEUC.2021010104

access: closed

type: Journal Article

metadata version: 2022-09-10

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Yu-Qian Zhu, Bo Hsiao:
What Attracts Followers?: Exploring Factors Contributing to Brand Twitter Follower Counts. J. Organ. End User Comput. 33(1): 71-91 (2021)

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