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"Measuring brand equity in the car market: a hedonic price analysis."

George Baltas, Charalampos Saridakis (2010)

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DOI: 10.1057/JORS.2008.159

access: closed

type: Journal Article

metadata version: 2023-09-30

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George Baltas, Charalampos Saridakis:
Measuring brand equity in the car market: a hedonic price analysis. J. Oper. Res. Soc. 61(2): 284-293 (2010)

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