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"Planning the supply of rewards with cooperative promotion considerations ..."

Yuheng Cao, Aaron Luntala Nsakanda, Moustapha Diaby (2015)

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DOI: 10.1057/JORS.2014.81

access: closed

type: Journal Article

metadata version: 2020-06-08

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Yuheng Cao, Aaron Luntala Nsakanda, Moustapha Diaby:
Planning the supply of rewards with cooperative promotion considerations in coalition loyalty programmes management. J. Oper. Res. Soc. 66(7): 1140-1154 (2015)

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