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"A dynamic advertising problem when demand is sensitive to the credit ..."
Tsu-Pang Hsieh, Chung-Yuan Dye, Kuei Kuei Lai (2020)
- Tsu-Pang Hsieh, Chung-Yuan Dye, Kuei Kuei Lai:
A dynamic advertising problem when demand is sensitive to the credit period and stock of advertising goodwill. J. Oper. Res. Soc. 71(6): 948-966 (2020)
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