"Robust analysis on promotion duration for two competitive brands."

Chinho Lin, Y.-T. Lin (2008)

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DOI: 10.1057/PALGRAVE.JORS.2602387

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type: Journal Article

metadata version: 2023-12-14

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Chinho Lin, Y.-T. Lin:
Robust analysis on promotion duration for two competitive brands. J. Oper. Res. Soc. 59(4): 548-555 (2008)

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