"Optimal Keyword Bids in Search-Based Advertising with Stochastic ..."

Susan Cholette, Özgür Özlük, Mahmut Parlar (2012)

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DOI: 10.1007/S10957-011-9886-3

access: closed

type: Journal Article

metadata version: 2020-04-07

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Susan Cholette, Özgür Özlük, Mahmut Parlar:
Optimal Keyword Bids in Search-Based Advertising with Stochastic Advertisement Positions. J. Optim. Theory Appl. 152(1): 225-244 (2012)

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