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"Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model."
Fouad El Ouardighi et al. (2016)
- Fouad El Ouardighi, Gustav Feichtinger, Dieter Grass, Richard F. Hartl, Peter M. Kort:
Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model. J. Optim. Theory Appl. 170(1): 323-342 (2016)
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