"The quality of big data marketing analytics (BDMA), user satisfaction, ..."

Matti Haverila et al. (2023)

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DOI: 10.1108/JSIT-10-2022-0249

access: closed

type: Journal Article

metadata version: 2023-07-14

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Matti Haverila, Eric Li, Jenny Carita Twyford, Caitlin McLaughlin:
The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals. J. Syst. Inf. Technol. 25(1): 30-52 (2023)

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