"Mechanism Linking AR-Based Presentation Mode and Consumers' Responses: A ..."

Xi Han et al. (2021)

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DOI: 10.3390/JTAER16070148

access: open

type: Journal Article

metadata version: 2022-10-02

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Xi Han, Feng Wang, Shengxiang Lv, Wenting Han:
Mechanism Linking AR-Based Presentation Mode and Consumers' Responses: A Moderated Serial Mediation Model. J. Theor. Appl. Electron. Commer. Res. 16(7): 2694-2707 (2021)

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