"Motivations for Obtaining and Redeeming Coupons from a Coupon App: ..."

Hong Joo Lee, Joon Yeon Choeh (2021)

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DOI: 10.4067/S0718-18762021000200104

access: open

type: Journal Article

metadata version: 2022-04-09

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Hong Joo Lee, Joon Yeon Choeh:
Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective. J. Theor. Appl. Electron. Commer. Res. 16(2): 45-57 (2021)

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