"Exploring the Mechanism of AI-Powered Virtual Idols' Intelligence ..."

Honglei Li, Wenshu Li, Tianliang Ma (2025)

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DOI: 10.3390/JTAER20030173

access: open

type: Journal Article

metadata version: 2025-11-06

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Honglei Li, Wenshu Li, Tianliang Ma:
Exploring the Mechanism of AI-Powered Virtual Idols' Intelligence Level on Digital Natives' Impulsive Buying Intention in E-Commerce Live Streaming: A Perspective of Psychological Distance. J. Theor. Appl. Electron. Commer. Res. 20(3): 173 (2025)

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