"The Impact of Digital Marketing Capability on Firm Performance: Empirical ..."

Zhihao Liang, Jinming Du, Ying Hua (2025)

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DOI: 10.3390/JTAER20030236

access: open

type: Journal Article

metadata version: 2025-11-06

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Zhihao Liang, Jinming Du, Ying Hua:
The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms. J. Theor. Appl. Electron. Commer. Res. 20(3): 236 (2025)

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