"Antecedents of Electronic Word of Mouth (eWOM) Adoption in the Purchase of ..."

Madelyn Mendoza-Moreira et al. (2025)

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DOI: 10.3390/JTAER20020088

access: open

type: Journal Article

metadata version: 2025-10-04

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Madelyn Mendoza-Moreira, Beatriz Moliner-Velázquez, Gloria Berenguer Contrí, Irene Gil-Saura:
Antecedents of Electronic Word of Mouth (eWOM) Adoption in the Purchase of Cosmetics in Ecuador: Does Gender Moderate Relationships? J. Theor. Appl. Electron. Commer. Res. 20(2): 88 (2025)

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