"Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, ..."

Qiang Yang et al. (2025)

> Home

Details and statistics

DOI: 10.3390/JTAER20020069

access: open

type: Journal Article

metadata version: 2025-10-04

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/jtaer/YangWWJL25
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jtaer/YangWWJL25
Qiang Yang, Yudan Wang, Qin Wang, Yushi Jiang, Jingpeng Li:
Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing. J. Theor. Appl. Electron. Commer. Res. 20(2): 69 (2025)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.