"Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and ..."

Seung-Chul Yoo et al. (2024)

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DOI: 10.3390/JTAER20010044

access: open

type: Journal Article

metadata version: 2025-10-04

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  - https://dblp.org/rec/journals/jtaer/YooFPP24
Seung-Chul Yoo, Hua Fan, Diana Piscarac, Sofia Tunas Puentes:
Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising. J. Theor. Appl. Electron. Commer. Res. 20(1): 44 (2024)

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