"How Visual and Mental Human-Likeness of Virtual Influencers Affects ..."

Liangbo Zhang et al. (2025)

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DOI: 10.3390/JTAER20030200

access: open

type: Journal Article

metadata version: 2025-11-06

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  - https://dblp.org/rec/journals/jtaer/ZhangMSZR25
Liangbo Zhang, Linlin Mo, Xiaohui Sun, Zhimin Zhou, Jifan Ren:
How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer-Brand Relationship on E-Commerce Platform. J. Theor. Appl. Electron. Commer. Res. 20(3): 200 (2025)

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