"An expected win rate-based real-time bidding strategy for branding ..."

Wen-Yueh Shih, Jiun-Long Huang (2019)

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DOI: 10.1007/S10115-019-01331-8

access: closed

type: Journal Article

metadata version: 2025-01-19

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Wen-Yueh Shih, Jiun-Long Huang:
An expected win rate-based real-time bidding strategy for branding campaigns on display advertising. Knowl. Inf. Syst. 61(3): 1395-1430 (2019)

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