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"Employing S-O-R approach in linking mobile commerce ubiquity with usage ..."
Islam Elgammal et al. (2025)
- Islam Elgammal
, Chai Ching Tan
, Leonardo Aureliano-Silva, Kareem M. Selem
:
Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust. Kybernetes 54(2): 832-852 (2025)

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