"Evaluating the role of gamification and flow in e-consumers: millennials ..."

Alejandro García-Jurado et al. (2019)

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DOI: 10.1108/K-07-2018-0350

access: closed

type: Journal Article

metadata version: 2022-10-02

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Alejandro García-Jurado, Pilar Castro-González, Mercedes Torres-Jiménez, Antonio L. Leal-Rodríguez:
Evaluating the role of gamification and flow in e-consumers: millennials versus generation X. Kybernetes 48(6): 1278-1300 (2019)

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