"Private brand introduction and selling mode decision when considering risk ..."

Lubing Lyu, Haixia Zhao (2025)

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DOI: 10.1108/K-07-2023-1178

access: closed

type: Journal Article

metadata version: 2025-03-03

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  - https://dblp.org/rec/journals/kybernetes/LyuZ25
Lubing Lyu, Haixia Zhao:
Private brand introduction and selling mode decision when considering risk aversion. Kybernetes 54(2): 1082-1108 (2025)

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