"How does channel integration quality promote omnichannel customer ..."

Thamaraiselvan Natarajan, Deepak Ramanan V, Jegan Jayapal (2024)

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DOI: 10.1108/K-11-2022-1594

access: closed

type: Journal Article

metadata version: 2024-11-30

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  - https://dblp.org/rec/journals/kybernetes/NatarajanVJ24
Thamaraiselvan Natarajan, Deepak Ramanan V, Jegan Jayapal:
How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender. Kybernetes 53(10): 3133-3159 (2024)

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