"Understanding user perceptions toward marketing in the metaverse."

Heetae Yang, Yeram Cho, Sang-Yeal Han (2025)

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DOI: 10.1108/K-08-2023-1524

access: closed

type: Journal Article

metadata version: 2025-11-02

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  - journals/kybernetes/YangCH25
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  - https://dblp.org/rec/journals/kybernetes/YangCH25
Heetae Yang, Yeram Cho, Sang-Yeal Han:
Understanding user perceptions toward marketing in the metaverse. Kybernetes 54(5): 2971-2999 (2025)

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