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"Sharing the Wealth: When Should Firms Treat Customers as Partners?"

Eric T. Anderson (2002)

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DOI: 10.1287/MNSC.48.8.955.170

access: closed

type: Journal Article

metadata version: 2020-06-30

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Eric T. Anderson:
Sharing the Wealth: When Should Firms Treat Customers as Partners? Manag. Sci. 48(8): 955-971 (2002)

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