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"Creating Social Contagion Through Viral Product Design: A Randomized Trial ..."

Sinan Aral, Dylan Walker (2011)

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DOI: 10.1287/MNSC.1110.1421

access: closed

type: Journal Article

metadata version: 2023-09-30

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Sinan Aral, Dylan Walker:
Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks. Manag. Sci. 57(9): 1623-1639 (2011)

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