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"Combining Choice and Response Time Data: A Drift-Diffusion Model of Mobile ..."
Khai Xiang Chiong et al. (2024)
- Khai Xiang Chiong
, Matthew Shum
, Ryan Webb
, Richard Chen:
Combining Choice and Response Time Data: A Drift-Diffusion Model of Mobile Advertisements. Manag. Sci. 70(2): 1238-1257 (2024)
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