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"The Effects of Search Advertising on Competitors: An Experiment Before a ..."

Joseph M. Golden, John Joseph Horton (2021)

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DOI: 10.1287/MNSC.2019.3534

access: closed

type: Journal Article

metadata version: 2021-04-07

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Joseph M. Golden, John Joseph Horton:
The Effects of Search Advertising on Competitors: An Experiment Before a Merger. Manag. Sci. 67(1): 342-362 (2021)

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