"The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future ..."

Yuanyuan Liu, Timothy B. Heath, Ayse Öncüler (2020)

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DOI: 10.1287/MNSC.2019.3375

access: closed

type: Journal Article

metadata version: 2025-01-19

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Yuanyuan Liu, Timothy B. Heath, Ayse Öncüler:
The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal. Manag. Sci. 66(8): 3754-3770 (2020)

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