"Competitive Advertising Strategies and Market-Size Dynamics: A Research ..."

Dung Nguyen, Lei Shi (2006)

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DOI: 10.1287/MNSC.1060.0509

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type: Journal Article

metadata version: 2020-06-30

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Dung Nguyen, Lei Shi:
Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence. Manag. Sci. 52(6): 965-973 (2006)

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