"Breaking Through the Clutter: Benefits of Advertisement Originality and ..."

Rik Pieters, Luk Warlop, Michel Wedel (2002)

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DOI: 10.1287/MNSC.48.6.765.192

access: closed

type: Journal Article

metadata version: 2021-10-14

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Rik Pieters, Luk Warlop, Michel Wedel:
Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. Manag. Sci. 48(6): 765-781 (2002)

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