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"The Making of a "Hot Product": A Signaling Explanation of Marketers' ..."
Axel Stock, Subramanian Balachander (2005)
- Axel Stock, Subramanian Balachander:
The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy. Manag. Sci. 51(8): 1181-1192 (2005)
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