"Multiple Goals as Reference Points: One Failure Makes Everything Else Feel ..."

Evan Weingarten, Sudeep Bhatia, Barbara A. Mellers (2019)

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DOI: 10.1287/MNSC.2018.3097

access: closed

type: Journal Article

metadata version: 2025-01-19

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Evan Weingarten, Sudeep Bhatia, Barbara A. Mellers:
Multiple Goals as Reference Points: One Failure Makes Everything Else Feel Worse. Manag. Sci. 65(7): 3337-3352 (2019)

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