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"Multiple Goals as Reference Points: One Failure Makes Everything Else Feel ..."
Evan Weingarten, Sudeep Bhatia, Barbara A. Mellers (2019)
- Evan Weingarten, Sudeep Bhatia, Barbara A. Mellers:
Multiple Goals as Reference Points: One Failure Makes Everything Else Feel Worse. Manag. Sci. 65(7): 3337-3352 (2019)
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