"Influence of Native Video Advertisement Duration and Key Elements on ..."

Bingcheng Wang et al. (2020)

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DOI: 10.1155/2020/8836195

access: open

type: Journal Article

metadata version: 2020-12-17

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  - https://dblp.org/rec/journals/mis/WangWRG20
Bingcheng Wang, Man Wu, Pei-Luen Patrick Rau, Qin Gao:
Influence of Native Video Advertisement Duration and Key Elements on Advertising Effectiveness in Mobile Feeds. Mob. Inf. Syst. 2020: 8836195:1-8836195:12 (2020)

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