"Mobile Advertising in Distracted Environments: Exploring the Impact of ..."

Siddharth Bhattacharya et al. (2025)

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DOI: 10.25300/MISQ/2024/17758

access: closed

type: Journal Article

metadata version: 2025-09-15

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  - https://dblp.org/rec/journals/misq/BhattacharyaKVW25
Siddharth Bhattacharya, Heather Kennedy, Vinod Venkatraman, Sunil Wattal:
Mobile Advertising in Distracted Environments: Exploring the Impact of Distractions on Dual-Task Interference. MIS Q. 49(3): 1017-1048 (2025)

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