"An Economic Analysis of Online Advertising Using Behavioral Targeting."

Jianqing Chen, Jan Stallaert (2014)

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DOI: 10.25300/MISQ/2014/38.2.05

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type: Journal Article

metadata version: 2025-01-19

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Jianqing Chen, Jan Stallaert:
An Economic Analysis of Online Advertising Using Behavioral Targeting. MIS Q. 38(2): 429-449 (2014)

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